It all begins with research and lots of it. First the offer/s must be dialled in, then who are the target avatar/s? Where do they hang out and how do we get in front of them? We dive deep into competitor research and look for how we can be different. Then there is analysing your data and making sure we have a solid reporting setup to measure results going forward.

The game is won and lost BEFORE we get into the ads managers. YES it’s about MARKETING :)

We have five phases:

1. Market Research like an FBI

2. Crafting Your Offer/Making you look better than 5-10 competitors advertising the same thing

3. Testing our science-based theory

4. Optimize & Analyze Data

5. Scale and dominate

The creative and copy are critical and we will be doing a lot of testing, starting with hooks/angles.

We will test extensively to find winners, and rotate creatives and videos to achieve best results. We love our work and every dollar will be spent like it is our own!

How do we know this strategy works?

If you have a life-threatening kidney problem, you wouldn’t want to consult and be treated by a general practitioner (GP). You’d go to a Nephrologist. You’ll go to a Nephrologist. You also don’t wanna get your surgery from a nephrologist who has only done this ten or fifty times. You want to get treated by someone who’s done it a thousand times or even more.

Similarly, for your business…

if Google Ads is the problem, you wouldn’t want to consult with someone who will only give you some cookie-cutter/best practice they heard somewhere or has less experience in the topic. You would want real understanding and real solutions about your business and what you’re trying to achieve.